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adam@nonconfermist.com
5.05.2009
Beer Bits 2 readers I have a question...
What would you say if I said I wanted to start a brewery? I've been researching it a bit and I have to say it seems doable. This is from a guy who hasn't even tried all grain yet.
I would say you probably should send me a bunch of samples so I could tell you probable rate of success! Then I would probably say remember its no longer a fun hobby it becomes work but if you love it go for it.
Go for it! However, think about who you be selling your beer to. I am thinking about starting something very small to begin with when I get to the States, and have already started thinkin about how to get my beer out there.
Having a good product is one thing, putting it in the hands of paying customers is something else.
Not sure what would set it apart yet. Regarding crowded market, well I guess I really have to understand what market I'm interested in. Hell, I have to understand what markets are out there.
By crowded market, I mean a decade ago it seems like there were far fewer craft breweries, so there was more wiggle room when struggling with things. Nowadays there is so much competition.
I think Sam from DFH has a book on the business side of starting up a brewery too. The Mad Fermentationist might have reviewed it recently. I think his initial setup was crazy too - he was doing several 15 gallon batches a day by hand!
kmurdick, I hear ya. I understand what you mean by crowded market now. It got me thinking about my local market vs. something bigger.
Could a local brewery exist and differentiate itself enough to coexist among the other brands that get distributed regionally and even nationally. I'm thinking that there's room for something local, but, I guess its just an uneducated opinion right now.
This brings up the topic of. Who will buy my beer? Just craft beer geeks and some locals or would I have to get space on taps at local bars.
What would be good reading for you would be, Beer School by the guys that started the Brooklyn Brewery - if you can get by the slef-congratulation and back slapping it is a good read. Also on the deciding what beers to make I would recommend Designing Great Beers.
9 comments:
I would say you probably should send me a bunch of samples so I could tell you probable rate of success! Then I would probably say remember its no longer a fun hobby it becomes work but if you love it go for it.
GISBREWMASTER
Go for it! However, think about who you be selling your beer to. I am thinking about starting something very small to begin with when I get to the States, and have already started thinkin about how to get my beer out there.
Having a good product is one thing, putting it in the hands of paying customers is something else.
Read Flying Fish's business lessons: http://www.flyingfish.com/fishtales/business1.cfm
Good luck I guess. Seems the space is getting more and more crowded - what would set your beer apart from the rest?
GISBrewmaster, quality control is a very important aspect of a brewery ;-) I've thought about that hobby to work thing. Jury is still out.
Velky Al, I understand. I do understand there's lots I don't know.
Thank you for your insight and encouragement :-)
Kmudrick, Checking it out now. Thanks.
Not sure what would set it apart yet. Regarding crowded market, well I guess I really have to understand what market I'm interested in. Hell, I have to understand what markets are out there.
By crowded market, I mean a decade ago it seems like there were far fewer craft breweries, so there was more wiggle room when struggling with things. Nowadays there is so much competition.
I think Sam from DFH has a book on the business side of starting up a brewery too. The Mad Fermentationist might have reviewed it recently. I think his initial setup was crazy too - he was doing several 15 gallon batches a day by hand!
kmurdick, I hear ya. I understand what you mean by crowded market now. It got me thinking about my local market vs. something bigger.
Could a local brewery exist and differentiate itself enough to coexist among the other brands that get distributed regionally and even nationally. I'm thinking that there's room for something local, but, I guess its just an uneducated opinion right now.
This brings up the topic of. Who will buy my beer? Just craft beer geeks and some locals or would I have to get space on taps at local bars.
What would be good reading for you would be, Beer School by the guys that started the Brooklyn Brewery - if you can get by the slef-congratulation and back slapping it is a good read. Also on the deciding what beers to make I would recommend Designing Great Beers.
So I've posted some links to good resources on the topic of opening your own brewery. Check the main site.
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